On the Roof After Every Storm Since 1977. Now Visible in Every Search.
How Contractor Marketing Pros rebuilt Shamrock Roofing’s digital foundation and took them to the top of the Midwest map pack across 14 markets.
43.5% growth vs. 2025
Growth was propped up entirely by paid spend. Google Ads had grown to 63% of all traffic. Organic was down 21% vs. last year
The result is a site that finally sounds like a 49-year-old roofer who knows the territory, not a template. Every page has a job, a clear next step, and language that matches what homeowners and property managers are really looking for.
Every Midwest market is a storm market. That gave us one angle across the site, all GBP profiles, and every campaign.
Optimized descriptions, branded products, and consistent posting turned dormant profiles into lead engines.
An 84-slide report won the account and became the exact execution plan once they signed.
Not just a page per city, but a page per service per city, building geographic authority at scale.
Answer-first structure took the site from zero AI citations to being cited across every major platform.
The credibility was always there. We built the structure that let people, and search engines, actually find it.
Every partnership starts with an honest look at where things stand. That’s how Shamrock’s began. Let’s do the same for you.
