See below for our Pricing
Roofing Marketing Pros is now Contractor Marketing Pros—the same trusted team, now serving every trade.
As a contractor, you know that every investment in your business needs to deliver results. Digital marketing is no different, but with so many agencies, pricing models, and service options available, it can be overwhelming to know what you should actually pay.
This comprehensive guide breaks down real digital marketing costs for contractors in 2025, helping you understand what you’re getting for your investment and how to choose the right solution for your business size and goals.
Find out what’s included in our digital marketing packages.
The CMP team is made up of professionals who have delivered high-end results ... in digital marketing, SEO, web design and web development, social media, and more. Together, they’ve helped CMP's clients surpass their ROI expectations, thus taking their businesses to new levels.
At Contractor Marketing Pros, we’ve structured our packages based on proven results and clear guarantees. Unlike agencies that charge premium prices without accountability, we put our money where our mouth is.
⏰ Timeline to Results: 90-120 days for initial improvements, 6-12 months for full optimization
⏰ Timeline to Results: 60-90 days for initial improvements, 4-8 months for full optimization
⏰ Timeline to Results: 30-60 days for initial improvements, 3-6 months for full optimization
If we don’t hit our traffic growth guarantees after 12 months, we work for free until we do
Our packages are designed for quicker wins than typical agency timelines
We understand your industry, customer behavior, and seasonal patterns
Our existing clients average 4-6x ROI on their marketing investment
If we don’t hit our traffic growth guarantees after 12 months, we work for free until we do
Our packages are designed for quicker wins than typical agency timelines
We understand your industry, customer behavior, and seasonal patterns
Our existing clients average 4-6x ROI on their marketing investment
The contractor industry has experienced a massive digital transformation. 98% of consumers now search online when looking for local contractors, and 55% use search engines before booking services. This shift means having a strong digital presence isn’t optional anymore – it’s essential for survival and growth.
The U.S. home services market reached $657 billion in 2022 and continues growing at ~10% annually. With over 2.5 million contracting businesses competing for these opportunities, standing out online has become critical.
While contractors historically spent only 1-3% of revenue on marketing, leading companies are now investing 5-10% to capture market share. This increased investment reflects the proven ROI of digital marketing when done correctly.
Digital advertising costs continue rising. The average cost per lead in home services is $66, but can reach $150-$300+ for high-value services like roofing. This makes efficient, optimized campaigns more important than ever.
Before diving into specific costs, it’s crucial to understand how marketing agencies price their services. Each model has distinct advantages and drawbacks that directly impact your ROI and risk level.
How it works: You pay a fixed monthly fee for an agreed scope of services, typically ranging from $2,000-$10,000+ per month for contractors.
Pros:
Cons:
Best for: Contractors who want consistent, ongoing marketing efforts and can commit to long-term growth strategies.
How it works: One-time fees for specific deliverables like website design ($5,000-$15,000), SEO audits ($1,500-$5,000), or campaign setups.
Pros:
Cons:
Best for: Contractors with specific, one-time needs or those wanting to test an agency’s capabilities before committing to ongoing services.
How it works: Agencies charge $100-$200+ per hour for time spent on your account, typically with monthly caps or estimates.
Pros:
Cons:
Best for: Contractors needing occasional consulting or those with very specific, limited marketing needs.
How it works: Payment tied to results – pay per lead ($50-$200+), percentage of revenue generated (10-20%), or bonuses for hitting specific targets.
Pros:
Cons:
Best for: Contractors needing occasional consulting or those with very specific, limited marketing needs.
The majority of agencies offering performance-based pricing are newer firms without proven track records or extensive experience. Here’s why this model is often a red flag:
How it works: Combination approaches, such as small retainer + performance bonuses, or retainer + percentage of ad spend.
Pros:
Cons:
At Contractor Marketing Pros, we use a retainer model with performance guarantees because it provides:
This approach eliminates the downsides of traditional retainer models while maintaining the benefits of consistent, strategic marketing execution.
Understanding what goes into agency pricing helps you evaluate whether you’re getting fair value. Marketing agency fees aren’t arbitrary – they’re based on several key factors that directly impact the resources and expertise required to deliver results.
Understanding individual service pricing helps you evaluate package deals and make informed decisions about your marketing budget. Based on comprehensive industry research and data from 439 marketing professionals, here’s what you can expect to invest in each service.
Distribution of SEO Pricing in the Market (Source: Ahrefs survey of 439 marketing professionals):
Average $3,200/month (higher overhead, more resources)
Average $1,350/month (lower overhead, limited capacity)
Agencies charge approximately 138% more than freelancers
⏰ Timeline: SEO typically takes 3-6 months to show initial results, with significant improvements in 6-12 months.
Industry Pricing Distribution:
$500-$1,000/month management + your actual ad spend
$1,000-$2,500/month management for complex, multi-channel campaigns
$133 per lead (highest due to job value)
$73 per lead
$92 per lead
$85 per lead
$95 per lead
$52 per lead
$45 per lead (lowest cost per lead)
$133 per lead (highest due to job value)
$73 per lead
$92 per lead
$85 per lead
$95 per lead
$52 per lead
$45 per lead (lowest cost per lead)
⏰ Timeline: PPC can generate leads within days of launch, with optimization improving results over 2-3 months.
Market Pricing Distribution (Source: Industry analysis from multiple web development surveys):
Service Distribution:
Industry Breakdown:
What’s Included:
🧠 Why This Matters: 88% of consumers read reviews before choosing a contractor, making reputation management crucial for lead conversion.
Most successful contractors find that integrated, full-service packages deliver better results than piecemeal approaches. Here’s what you can expect to invest:
A comprehensive digital marketing package typically includes:
ROI Expectations:
*Results are highly dependent on client following proven gameplan
($500K-$3M revenue):
($3M-$5M revenue):
($5M+ revenue):
Without proper digital marketing, you’re leaving money on the table:
Contractors who don’t invest in digital marketing face:
Ready to dominate your local market? Let’s discuss which package will deliver the best results for your specific situation.
Digital marketing for contractors isn’t just an expense – it’s an investment in your business’s future. The right strategy, executed by specialists who understand your industry, can transform your lead generation and accelerate your growth.
Whether you choose our Launch Package to establish your presence, our Rocket Package to dominate your market, or our Platinum Package to scale aggressively, you’re investing in proven systems that deliver measurable results.
Don’t let another month go by without losing potential customers to competitors who invested in their digital presence. Your next big project could be just one click away.
Ready to see how much business you’re missing? Schedule your free marketing audit today and discover the exact strategies that will drive more leads to your business.
