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Digital Marketing Experts at CMP

At Contractor Marketing Pros, we’re a team of digital marketing experts dedicated to driving measurable results for businesses worldwide.

Our online marketing experts combine strategic thinking, data-driven insights, and creative execution to help brands grow their digital presence and achieve their business objectives.

With decades of combined experience, our online marketing experts stay at the forefront of industry trends to deliver cutting-edge solutions tailored to your unique needs.

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Roofing Marketing Pros is now Contractor Marketing Pros—the same trusted team, now serving every trade.

Leadership

Mauricio Cardenal - Founder & Lead Digital Marketing Strategist

Mauricio Cardenal brings over a decade of experience in digital marketing. In 2017, he founded Roofing Marketing Pros exclusively for roofers, building it into a leading agency that generated over 25,000 leads and $47 million in sales. In 2025, he expanded the business to serve additional contractor industries as demand grew, evolving RMP into CMP.

Today, he drives the strategic vision behind scalable marketing systems that help contractors grow through SEO, paid ads, and high-converting websites. His insights are rooted in performance data and hands-on experience working with hundreds of contractors in competitive markets.

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Posts made by Mauricio Cardenal

YouTube Videos

You Don’t Have a Lead Problem—You’re Just Flying Blind

March 12, 2026

How to create content AI tools will cite

GEO

How Contractors Can Create Content AI Tools Will Cite

March 11, 2026

Roofing SEO Strategies - Contractor Marketing Pros

Roofer SEO

Roofing SEO: The Ultimate Guide for Roofing Contractors

March 6, 2026

Read Google Reviews

Headquartered in Miami, Serving the Entire State.

150+ Five-Star Reviews on Google

"We’ve been working with Contractor Marketing Pros for more than a year now, and the results have been fantastic." "Our campaigns keep getting stronger, and we’ve closed a lot more deals since we started. Rans has been amazing to work with, always proactive, responsive, and on top of every detail. The whole team is dedicated and always looking for ways to improve our performance, they go above and beyond to deliver. We’re really happy with how things are going and look forward to continuing our partnership."

"CMP doubled our leads in 3 months" "Before working with Contractor Marketing Pros, we were struggling to get consistent roofing leads. Their team completely transformed our online presence and now we're booking 2-3 new projects every week. The ROI has been incredible."

"Finally, a contractor marketing agency that actually works" "As an HVAC contractor, I was tired of marketing companies that didn't understand our industry. CMP is the only contractor marketing agency that gets it. They've helped us dominate local search and our phone hasn't stopped ringing with quality leads."

"Best contractor marketing agency investment we've made" "CMP's digital marketing strategies have been a game-changer for our plumbing company. We've gone from feast or famine to consistent, predictable leads every month. This contractor marketing agency truly feels like an extension of our business."

"Our solar leads increased by 400%" "The solar market is competitive, but CMP's targeted approach helped us stand out. We're now the go-to solar contractor in our area, and our installation calendar is booked months in advance."

"Professional, reliable, and results-driven" "Working with Contractor Marketing Pros has been the best decision for our restoration business. They understand the urgency of our industry and their marketing gets us in front of property owners exactly when they need us most."

Meet the Team

Our Dedicated Marketing Team

Director of SEO & Operations

Rans Urbina

Rans Urbina brings over 15 years of SEO expertise, having helped more than 100 contractor websites reach the #1 spot on Google. He combines technical SEO knowledge with workflow automation and performance tracking to deliver consistent results in competitive local markets. His practical, performance-driven approach turns search visibility into measurable business growth.

Featured Articles:

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Web Design Director

Ernesto Ramirez

Ernesto Ramirez is a web design and development expert focused on building high-performing, SEO-optimized websites. With over 200 websites built and more than 1,000 security risks prevented, Ernesto ensures every site supports visibility, lead generation, and long-term success. His work turns strategy into execution with professional sites that perform where it matters most.

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Meta Ads Manager

Juan Francisco Oliveira

Juan Francisco Oliveira is a paid media expert specializing in Meta Ads strategy and full-funnel revenue growth. With over $28 million in ad spend managed across 120+ client accounts, he optimizes ad performance to reduce cost per lead and increase customer lifetime value. Juan’s approach goes beyond clicks—aligning creative, targeting, and strategy to drive qualified leads and real revenue.

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SEO Director

Sofia Danese

Sofía Danese is an SEO professional with over 10 years of experience driving meaningful growth for brands through increased visibility and organic traffic. She leads a team of SEO specialists, applying technical optimization, content strategy, and data-driven initiatives to turn search demand into qualified leads and revenue. Sofía delivers measurable impact that helps businesses convert organic visibility into real customers.

Featured Articles:

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Google Ads Manager

Matt McCorry

Matt McCorry is a SEM professional who has generated over $50 million in sales and more than 50,000 calls through high-performing lead generation systems. He specializes in Google Ads strategy, qualified lead generation, and conversion optimization with a results-first mindset that helps contractors win more jobs and scale confidently.

Featured Articles:

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Automations & Workflow Director

Brenda Pastorino

Brenda Pastorino specializes in simplifying business complexity through scalable systems, automations, and conversion funnels. Her expertise lies in creating workflows that reduce manpower while keeping operations flowing at peak performance. Brenda’s infrastructure designs shorten response times, improve customer experiences, and generate high-intent opportunities that drive conversions, retention, and long-term growth.

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Local SEO Manager

Florencia Rosa

Flor Rosa is a results-driven strategist specializing in Google Business Profile management and local search visibility. Having successfully managed 100+ client accounts with 80%+ ranking in Google’s Local Pack Top 3, she builds local SEO frameworks that strengthen trust and elevate map rankings. Flor’s approach blends data, platform expertise, and strategic iteration to create systems that rank reliably and profitably.

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FAQs

Frequently Asked Questions

Do contractors really need marketing?

Absolutely. Even top contractors miss out on work if homeowners can’t find them online. Marketing ensures you show up when people search for your services, build trust through strong reviews, and stay competitive in your local market. If you’re not sure how to get started, reach out and we’ll guide you through the proven strategies used by hundreds of contractors.

What is the ‘Marketing 360’ approach?

Our ‘Marketing 360’ is a proprietary, all-in-one strategy designed to deliver exclusive, high-quality leads while providing a complete digital marketing system adapted to each client’s needs.

What range of services do you offer?

We provide a full suite of digital marketing services, including website design, paid advertising on Meta, TikTok, and Google, SEO, Google Maps SEO, lead nurturing, lead automation, customer chatbots, general automation services, and generative engine optimizations—covering everything you need to attract, convert, and manage high-quality leads.

How soon will I start seeing leads?

Our strategy combines fast-acting and long-term methods. Because paid advertising is included in every package, most clients begin seeing leads within the first couple of weeks after signing up.

Ready to Work With Our Digital Marketing Experts?

Our team of marketing specialists is ready to help you achieve your business goals. Whether you need a comprehensive digital strategy or specialized expertise in a specific area, our marketing experts have the knowledge and experience to deliver results.

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